Business Development & SaaS Product
Tailwebs Technology
Driving agency revenue while simultaneously launching an internal AR SaaS product from scratch.
The Journey
Tailwebs was my first step into the corporate world. I joined as a Business Development Executive at this premier software development firm. My time here has been defined by a dual focus: mastering the sales engine for the core agency business and executing a zero-to-one launch for ShopAR, our internal SaaS product.
Building the Sales Engine
My first objective was to professionalize our sales operations. I started by mastering HubSpot, taking full ownership of CRM management, lead tracking, and follow-up loops.
From there, I scaled our outreach using automation tools like Dripify (LinkedIn) and Apollo.io (Email). I transitioned from simply executing tasks to owning entire campaigns—tracking metrics, planning roadmaps, and eventually taking charge of campaign ideation and content generation alongside the CMO.
Campaign Ops
Executed outbound campaigns; analyzed performance data to optimize targeting, cadence, and messaging.
CRM Management
Managed workflows in Zoho and HubSpot to streamline the pipeline and prevent lead leakage.
A/B Testing
Created test variations for cold email subject lines and copy, significantly improving open and reply rates.
Launching ShopAR
ShopAR is our internal SaaS allowing retailers to visualize products in AR. I led the Go-To-Market strategy, balancing marketing, content, and sales.
- Multi-Channel Sales Testing: We experimented with 4 distinct channels: Email, Cold Calling, Ads, and Door-to-Door. I personally spent 4 weeks on the ground doing Door-to-Door sales to understand customer objections firsthand.
- Pivot to Ads: After analyzing results, we identified that Ads provided the best ROI. I shifted focus to support the ad strategy while managing the onboarding for all incoming users.
- Product Feedback Loop: Acting as the bridge between users and the tech team, I ran structured feedback loops to refine features and improve the product based on real-world usage.
- Content & Messaging: I was responsible for all product content—website copy, in-app messaging, email sequences, and notification strategies.
Visuals & Process
CRM & Pipeline Management
ShopAR Marketing Campaigns
Outreach Analytics