Videography & Marketing
Formi
Building an educational podcast channel to connect founders, brand managers, and marketing experts.
The Objective
Formi brought me on board during the early stages of developing an educational podcast channel. The goal was to build an audience by interviewing founders and experts from various companies, delving into business topics to provide valuable insights for viewers.
The Approach
As the Videography and Marketing Coordinator, I was responsible for the end-to-end execution of the podcast. My senior colleague managed the guest lineup via Excel, while I handled the technical execution.
Production
Managed shooting setups for in-person interviews and utilized Riverside for remote recording sessions to ensure high-quality audio and video.
Editing Strategy
Edited podcasts with a focus on keeping them short, interesting, and educational to maintain viewer retention throughout the episode.
Optimization
Utilized Meta Business Suite to optimize and promote content effectively across social channels.
Optimized Workflow
To maximize efficiency during the six-week program, I implemented a streamlined editing process using AI tools.
- Simultaneous Content Creation: While editing the long-form podcasts, I tracked and isolated engaging segments in real-time to create Reels, significantly speeding up the delivery pipeline.
- AI-Assisted Editing: I utilized Descript to edit podcasts via text/transcript, which accelerated the rough-cut process word-by-word.
- Final Output: Produced 6 full-length podcasts and approximately 45 Instagram Reels during the internship.
Visuals & Recognition
YouTube Channel Strategy
Instagram Reels Growth
Certificate of Excellence
Outcomes & Reflection
Although the campaign was paused due to unforeseen reasons, the content was beginning to gain traction, with Reels averaging 300 views organically.
I concluded the internship with high marks and a certificate of excellence. The team characterized my performance as enthusiastic and dedicated. As my first corporate internship, it provided a wealth of learning about corporate life and structured guidance from senior leadership.